A website is often the first conversation a customer has with your business. If it is slow, confusing or hard to use on a phone, most people leave before they ever find your phone number.
A clear headline
Within a few seconds a visitor should know what you do, who it is for and where you work. Say it plainly at the top of the page.
One obvious next step
Decide what you want visitors to do, whether that is calling, booking or sending a message, and make that button easy to find on every page.
Built for phones first
Most local searches happen on a phone. Text should be readable without zooming, buttons should be easy to tap and pages should load quickly.
Proof you can be trusted
Reviews, photos of real work and a short story about who is behind the business all help a stranger feel comfortable getting in touch.
Search basics in place
Each page needs a clear title, a description and headings that match what people search for. This is what lets Google send you visitors without paying for ads.
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